AI tools like ChatGPT don't pass referrer information. Your analytics show this traffic as "Direct."
"How much traffic do we get from AI?" is currently an unanswerable question.
29% of US users search with AI daily. This traffic is growing—and you can't see it.
One line of code. Just like Google Analytics. Takes 2 minutes to install.
Our system identifies visitors from ChatGPT, Perplexity, Claude, Copilot, and more.
Dashboard shows AI traffic percentage, source breakdown, top pages, and trends.